Entrepreneur Dmytro Slinkov founded Woo in 2015 to create a world-class design product in Ukraine. The brand’s idea is to find a balance between accentuated sculptural forms and the comfort of everyday usage.
Woo collaborates with many talented designers who create their personal mini-collections for the brand. The company’s first product was the Wave bar stool, which is still a bestseller.
Initially, most of the models in the Woo line were basic, but in 2021, the brand drastically transformed and expanded its range with expressive conceptual pieces. That was the year when the company entered the international market, developed its dealer network, and started working closely with interior designers in different countries.
Each year Woo presents its new products at international exhibitions such as Maison&Objet Paris, iSaloni Milano, Vienna Design Week, and others.
There is always room for a playful mood and unique things that make you feel good here and now.
Woo objects fill the space with joy. They are accent pieces that attract attention and catch the eye. Unlike collection design, Woo objects do not require special treatments. They are created not for admiration, but for life and enjoyment. These are functional armchairs, sofas, chairs, and tables that are a delight to interact with.
Their laconic silhouettes, rounded lines, and tactile combinations of materials immerse you in an atmosphere of elegant comfort. One or several models make your interior bold and unique.
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