I perceive design as a harmonic balance between two approaches in creation of products. On the one hand, an item is created for a person and should serve him/her without causing any difficulties or dissatisfaction, on the other the process of its creation is an art and involves intellectual search, an expression of a certain idea through the perspective of one`s own inner world.
Good design is a mix of three ingredients: simplicity, functionality and passion.
Designer. Co-founder of SVOYA studio.
Today, simply beautiful design is not enough. He must intertwine in himself something more than just a form. In it, not only the result is important, but also the process of its creation. We pay a lot of attention to each subject and put our soul into it. Ukrainian design is a bomb that is about to detonate. Our entire team (SVOYA studio) is working every day to ensure that the explosion from it engulfs the whole world.
Let’s rock in this hole!
I am sure that design can inspire and teach!
He can give new knowledge, experience and emotions.
It is through the prism of this understanding that I create an product design, a story.
I focused on natural materials – wood, stone, metal. I appreciate and apply to my work a combination of traditional craft and modern technologies. Minimalistic forms and functionality of the WOO make it a thriving alternative for both living and public spaces.